Meg Devan is the original Local Yokel in East London, she is chock-full of passion for our City and really cares for each and every business here. Read a few of her words below.
So often the culture of entitlement that is so rife in our country at the moment really gets to me. Everyone has a right to this and a right to that. Well, with every right comes a responsibility!
This is where the problem comes in. We have so much focus on human rights but who is advocating for our responsibilities? We have duties as citizens of not only this Earth but as citizens of our country and, as the “chick who does Local Yokel” (yes, that’s how I’m referenced… hehehe), my focus is on our responsibilities as citizens of the Buffalo City region.
For me, the biggest responsibility that we have right now is to support the businesses that continue to slog it out in a very tough economic climate to bring us goods and services that we need.
Every article or book that I’ve ever read about being an entrepreneur has referenced how tough it is. I have been there. I have faced the struggle of fighting for business and competing with the pricing offered by national and online. It is incredibly demoralising when the flyers of big-box chains land in your post box and you see the ‘specials’- knowing that there’s seldom a way to compete. Knowing that our logistics costs are greater and our buying power is far smaller.
This is where my plea comes in, again and again, and I’ll more than likely take these words to my grave, GIVE LOCAL A CHANCE!
Local doesn’t only mean vegetables from a farmer, or meat from a butcher. LOCAL means any business that operates in our city, where the profits that are (hopefully) generated, are reinvested here.
- It means choosing a local building contractor as opposed to a national.
- It means buying your appliances from a family-owned store versus buying from the company that “takes a lot” but gives nothing back.
- It means not flying to another city to collect your new car.
- It even means antiques or pre-loved instead of “big box assemble yourself”.
- Of course, it means groceries too.
In fact, it means that every time you part with your cents, think where they’re heading.
Again, the title says there’s always give and take. As much as I push for consumers to support local first, Business Owners must also note that they have a responsibility here. To quote a blog post that I read by the amazing Marnus Broodryk;
A customer is a privilege, not a right.Marnus Broodryk
Customer service – or lack of it – is always the biggest stumbling block when I’m advocating for LOCAL. I realise that life is chaotic as an entrepreneur and we can drop the ball. The test is how we pick it up again!
Be real about your appreciation for your customers and keep showing how you value their support of YOUR LOCAL BUSINESS.
Identify yourself as LOCAL so that we as consumers know where to spend. Join this Project by clicking the button below. If you are already a member, get in touch with us and ask about your co-branding options.
Please mail us your ideas as this campaign is for every business and person living and surviving in East London.
It’s not MY project it’s OURS. Let us have your feedback.
Make sure that you check out the business listing by searching for local businesses in the box above. Support them however you can!
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